Mythox · Privacy Policy
What Mythox collects, why, how we protect it, and the choices and rights you have over your own data.
Security first, your data, your rules. Mythox is built security-first because of how much of your life and business it holds. You decide what is stored and what is not. With privacy on, your information does not touch our cloud. You can see what we hold and delete your account at any time. We will never sell your information to anyone. Ever.
Effective June 9, 2026 · Last updated September 11, 2026 · Contact support@mythox.ai
01 Who we are
Mythox ("we", "us", "our") is a Florida limited liability company. Mythox is operated by Reis Media LLC. Our mailing address is 1000 Brickell Ave, Ste 715, PMB 1696, Miami, FL 33131, USA. Mythox is a web and desktop application that helps creators and entrepreneurs bring their finances, time, energy, goals and work together in one place.
This Privacy Policy applies to the Mythox application (web and desktop) where you sign in and where you may connect your bank through Plaid. If you have any question about it, email support@mythox.ai.
02 What we collect
We collect only what we need to run the features you use. Depending on what you connect, that can include:
- CategoryExamplesSource
- AccountEmail address, name, password (stored only as a secure hash by our auth provider)You, at sign-up
- FinancialBank/account details, balances, and transactionsPlaid, a CSV you import, or manual entry
- Time & activityWhere your working time goesRize, or manual entry (optional)
- Energy / wellnessEnergy, recovery or mood signalsManual entry (optional)
- Content you createGoals, journal entries, systems, notes, product ideas, next actionsYou, inside the app
- MemoryInformation you let Midas remember about you (goals, preferences, context, and past entries) so it can personalize results over timeYou, inside the app
- BillingSubscription tier and payment status (card details are handled by Stripe, not stored by us)Stripe
- UsageBasic technical/usage data needed to operate and secure the appAutomatically
Connecting a data source is always optional and in your control. If you don't connect a bank or Rize, we don't receive that data.
Support conversations on this website, including the messages you send and the answers you receive, are recorded and stored so we can answer you and improve support.
03 Signup protection and your browser
When you create a Mythox account we save one random code inside your own browser and keep it for up to 90 days. It is not your name, your email, or anything about you. It exists only so we can see when the same browser opens many free trials, which is how free trial abuse is spotted.
That code never leaves your browser in a readable form. Before we store anything, it is scrambled with a secret key so it cannot be turned back into the code your browser holds.
It never blocks a signup on its own. Clearing your browser data, or signing up in a private window, simply removes the code, and you can create your account exactly as normal.
We also record a scrambled version of the internet address and email address used at signup, for the same reason and under the same rules.
04 Bank data & Plaid
To let you connect a bank account, we use Plaid Inc. ("Plaid"). When you choose to connect, Plaid securely collects your login with the bank on your behalf and gives us access to the account and transaction information needed to power your finance features. You enter your bank credentials into Plaid's secure interface, so Mythox never sees or stores your bank username or password. Bank connections through Plaid are available for banks in the United States only.
By connecting an account, you also agree to Plaid's handling of your information as described in the Plaid End User Privacy Policy. When you connect, we receive from Plaid an access token plus the account and transaction data you authorized; these are kept server-side and encrypted, isolated to your account. (Bank connection is live; it runs on the encrypted, per-user-isolated platform described in Section 8.)
You stay in control. You will be able to disconnect your bank at any time from inside Mythox, and you can always email us. When you disconnect, we stop syncing and revoke the Plaid access token for that connection.
05 Why we collect it
- To provide the service - show your finances, time, energy, goals and work, and the insights built on them.
- To power the AI guide - give you relevant suggestions based on your own data (see Section 7).
- To handle billing - manage your subscription tier through Stripe.
- To support you - answer questions and fix problems.
- To keep the app secure - protect against fraud, abuse and unauthorized access.
We do not sell your personal information, and we do not use your bank or financial data for advertising.
If you create and verify a Mythox account and accept our trial terms, we may send you up to four emails to help you finish setting up your account, and you can stop these reminders at any time using the stop link in any reminder or by contacting support@mythox.ai.
The short legal version, for readers in the EU, UK and similar places. We process your data (a) to deliver the service you signed up and paid for, which is a contract; (b) because you chose to connect an optional source, which is consent you can withdraw at any time; (c) to keep the service secure and prevent abuse, which is a legitimate interest; and (d) where the law requires it, such as tax and billing records, which is a legal obligation. Where a mandatory law gives you more than this page says, that law wins.
06 Consent & your choices
We collect, process and store your data with your consent, which you give by creating an account and by choosing to connect each data source:
- Connecting a bank requires you to actively authorize it through Plaid - an explicit, per-connection consent.
- Connecting Rize or importing a CSV is similarly your choice, each time.
- You can withdraw consent at any time by disconnecting a source, or by deleting your account and asking us to erase the associated data (see Section 12).
07 AI features & your data
Mythox includes an in-app AI assistant (Midas) that guides you using your own data. When you use it, the relevant pieces of your data needed to answer you may be sent to the AI model provider you select (for example, providers behind GPT, Claude or Gemini) so it can generate a response.
- This only happens when you use the AI features.
- Providers process that data under their own terms to return your answer; we do not permit them to use it to advertise to you, and we do not sell it.
- On the highest tier you may use your own API key, in which case your AI usage runs directly under your own provider account.
Your memory
Midas keeps a per-user memory that stores what you give it (your goals, preferences, context, journal entries, and similar personal information) so it can give you personalized results over time. This memory is tied to your account and persists across sessions until you delete it. Your memory is private by default and stored securely under your account. You can delete it at any time from your settings (see Section 12).
The "Share my data with Midas" toggle
Your settings include a master "Share my data with Midas" toggle that controls whether Midas may use your memory and data to personalize its answers:
- When it is on, Midas may draw on your stored memory and data to personalize what it generates.
- When it is off, your data is kept private and Midas runs in a limited mode that does not use your personal memory.
- Per-entry and per-feature controls. On top of the master toggle, you can mark specific entries or features as private, so they stay private no matter how the master toggle is set.
You can change the toggle and your per-entry settings at any time, and changes take effect immediately.
Training and who can see your data
Mythox does not train its own AI models on your content. Access to account data is limited to authorized personnel (currently the founder), and only for support you ask for, security, or abuse prevention.
08 How we store & protect it
Your data is stored in a managed PostgreSQL database (Supabase) hosted in the United States, with the following protections:
- Encryption in transit: all traffic uses HTTPS with TLS 1.2 or higher.
- Encryption at rest: data is encrypted at rest with AES-256.
- Per-user isolation: the database enforces Row-Level Security, so your account can only access your own data - no other user can read or change it.
- Least-privilege keys & server-side secrets: powerful keys and the Plaid secret are never exposed to the browser; secrets are kept in a secure store, never in our code.
- Security review before every release.
No system can be guaranteed 100% secure, but we apply these reasonable, layered measures and continue to strengthen them (see our Information Security Policy).
09 Who we share with (sub-processors)
We share data only with the trusted providers needed to run Mythox, and only the data each one needs. We do not sell personal data.
- ProviderWhat they doWhat they handle
- SupabaseDatabase, authentication & hostingYour account & app data
- PlaidSecure bank connectionsBank login (on your behalf) & transaction data
- RizeTime trackingWhere your working time goes. Optional, and only if you connect it.
- Google / YouTubeYour own channel dataYour own YouTube channel analytics and revenue figures. Optional, and only if you connect it.
- StripeSubscription paymentsBilling details & payment info
- AI model providers: Anthropic, OpenAI, Google, DeepSeek, Moonshot AIGenerate AI responsesOnly the content of the request you make, when you use an AI feature. You pick the model, and the model you pick is the company your request goes to. DeepSeek and Moonshot AI are based in China, so a request you send to one of their models is processed there. Every other model runs with a US or EU provider. If you would rather nothing of yours leaves the US, do not select those two.
- ResendSends our emailsYour email address and the message we send you
- NetlifyServes the website and appStandard web request information, including your IP address
- Systeme.ioMailing listYour email address, if you give it to us on the public website
- Google, Meta, TikTok, X, OpenAI (advertising)Measure our advertisingPublic-website page visits and signups only. Never anything from inside the app. Full detail and how to switch it off in the Cookie Policy.
Adding a provider. If we add a new provider that handles your personal data, we update this table and the "Last updated" date at the top of this policy before it goes live.
We may also disclose information if required by law, to protect our rights or users' safety, or in connection with a business transfer.
Business transfers. If Mythox is ever involved in a merger, acquisition, or sale of all or part of its assets, your information may be transferred as part of that deal. We will give you notice before your information becomes subject to a different privacy policy.
10 How long we keep it
We keep your data for as long as your account is active and you find it useful. When you disconnect a source, we remove the associated data; when you delete your account, we keep it until you ask us to erase it, as described in our Data Retention & Deletion Policy. In short: keep what you use, delete what you ask us to.
Sign-ups we could not confirm: if your sign-up reaches us but we cannot confirm it came from our sign-up form, we keep your name, email, and the internet address and country it came from, for up to 30 days so it is not lost, and you can ask us to see or delete them at any time.
11 Your rights
You have rights over your personal data, including the right to:
- Access the personal data we hold about you.
- Correct data that is wrong or out of date.
- Export a copy of your data.
- Delete your data (see Section 12).
- Withdraw consent and disconnect any source at any time.
Depending on where you live (for example under the GDPR or California's CCPA/CPRA), you may have additional rights, such as the right to object to or restrict certain processing and the right not to be discriminated against for exercising your rights. To exercise any of these, email support@mythox.ai and we will respond within the timeframe required by applicable law.
12 Deleting your data
Deleting your account in the app closes your account and ends your sign-in. We keep your content and records. To have your personal data and content permanently erased, email support@mythox.ai from your account email with the subject 'Erase my data'. We erase it within 30 days, except billing and tax records we must keep by law (up to 7 years).
You can ask us to erase your data at any time by emailing support@mythox.ai. When you do:
- We erase your account and personal data from our active database within 30 days.
- We revoke any Plaid access tokens so your bank connection is severed.
- Copies remaining in routine encrypted backups are purged on the normal backup rotation cycle.
- We may keep the minimum records the law requires us to retain (for example, certain billing/tax records).
- One short email after a quick exit. If you delete your account within 7 days of a payment, we use your email address one last time to send you one short email asking what you wanted Mythox to do and offering to help.
See the Account & Data Deletion page for the step-by-step request.
13 Children, changes & contact
Children
Mythox is intended for adults (18+) and is not directed to children. We do not knowingly collect data from anyone under 18. In particular, Mythox is not directed to children under 13, and in line with the U.S. Children's Online Privacy Protection Act (COPPA) we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly.
International users
Mythox is operated from the United States, and your data is processed and stored there. If you access Mythox from outside the United States, you understand that your information will be transferred to, and processed in, the United States, where data-protection laws may differ from those in your country. We take reasonable steps to protect your data consistent with this policy.
Changes to this policy
We may update this policy as the product evolves. We'll change the "Last updated" date above and, for material changes, give you at least 14 days notice by email or in-app before the change takes effect. Continuing to use Mythox after that means you accept the updated policy.
Contact
Mythox · 1000 Brickell Ave, Ste 715, PMB 1696, Miami, FL 33131, USA · support@mythox.ai
14 YouTube API Services
YouTube API Services. Mythox uses YouTube API Services. When you choose to connect your YouTube channel, you authorize Mythox to access your own YouTube data through Google/YouTube's OAuth login. Mythox uses this data solely to show you your own channel and video analytics and revenue, and to generate recommendations for you. Mythox also uses the YouTube Data API to search public videos to help you research product demand. Mythox does not scrape, resell, or build a competitor-analytics database of other people's channels.
By using these features you agree to be bound by the Google Privacy Policy: https://policies.google.com/privacy .
Data we store and how long. We store only the tokens and the summarized analytics/revenue figures needed to show you your dashboard, for as long as your channel stays connected. Stored YouTube data is refreshed or removed in line with the YouTube API Services Developer Policies.
Disconnecting and deleting your data. You can disconnect your YouTube channel from Mythox at any time in Settings > Connections, which deletes the stored tokens and the YouTube data we hold for you. You can also revoke Mythox's access directly through your Google account at https://myaccount.google.com/permissions . Revoking access there stops all further data access and we delete the associated stored data.
15 Wellness and health-related data
Some of the data you can type in is about your body and mind: energy, recovery, or mood figures you enter yourself. The law in some places (for example Washington State's My Health My Data Act) calls this consumer health data, and we treat it that way:
- We never sell it, and we never use it for advertising.
- It is used for one thing: showing you your own patterns and, if you switch it on, letting Midas personalize around them.
- Midas uses wellness data only if you turn that on in Settings. It is off by default.
- When it is on, the relevant parts go to the AI provider running the model you picked, exactly as described in Section 7.
- We erase it when you ask us to erase your data, as described in Section 12.
Apple Health. The Mythox iPhone app can read four things from Apple Health: steps, sleep, heart rate and active minutes. It asks only when you tap "Allow reading for this session", and it only reads: it never writes anything to Apple Health. These readings stay on your phone. They are never sent to our servers or to any AI, and never used for advertising.